This is not a bra

I am not just a product, but the heart of us all. In this production chain you will discover names, faces and duties.

1. Merchandising Analysis

Maria Elena

Chitè production chain begins with the analysis of trends and consumer targets’ preferences along with the study of collections’ expansion.

2. Creative Direction

Maria Elena

The second step follows the creative process and the collection’s development based on analysed trends. The creative director designs each product by integrating her artistic vision with the brand’s image.

3. Pattern Making

Maria Elena

Our pattern makers help us structure the technical and functional features of the products thanks to the considerable expertise they’ve developed over the years. Straight afterwards, Paola and Laura create the patterns.

4. Prototype Design

Maria Elena

Our head seamstress designs our product’s prototype paying great attention to all details, such as seams and finishes.

5. Defects Evaluation

Maria Elena

Each product’s fit, with its distinguishable details, is carefully evaluated.

6. Fabrics Order

Maria Elena

At this stage, all fabrics and accessories needed are ordered to bring collections to life.

7. Fabrics Supply

Maria Elena

At this stage, all fabrics and accessories needed are ordered to bring collections to life.

8. Fabric Cutting

Maria Elena

Our two artisans Paolo and Elio cut the fabrics based on each product’s individual pattern.

9. Lingerie Handcrafting

Maria Elena

At this stage, our three artisans (the ones we love calling “Chitè angels”) handcraft all products as in the best Made in Italy tradition.

10. Quality Check

Maria Elena

Before entering our warehouse, we check every single garment ensuring we provide customers with impeccable quality products.

11. Shipping and Customer Care

Maria Elena

Camilla is in charge of the order’s shipment, taking care of each parcel in every single detail and providing full customer support before, during and after the shopping experience. 

2. Creative Direction

Maria Elena

The second step follows the creative process and the collection’s development based on analysed trends. The creative director designs each product by integrating her artistic vision with the brand’s image.

4. Prototype Design

Maria Elena

Our head seamstress designs our product’s prototype paying great attention to all details, such as seams and finishes.

6. Fabrics Order

Maria Elena

At this stage, all fabrics and accessories needed are ordered to bring collections to life.

8. Fabric Cutting

Maria Elena

Our two artisans Paolo and Elio cut the fabrics based on each product’s individual pattern.

10. Quality Check

Maria Elena

Before entering our warehouse, we check every single garment ensuring we provide customers with impeccable quality products.